Strava’s just pulled off a pretty savvy move by snapping up Runna, that UK-based app that’s all about giving runners their own personalized plans and a bit of coaching on the side. They’re keeping the price tag under wraps, but it’s clear why they’re doing it—Strava’s noticed a whopping 43% of its users are gunning for a big race or event this year. Michael Martin, Strava’s CEO, didn’t hold back on the excitement, pointing out how Runna’s knack for custom running plans is a perfect match for Strava’s platform. And let’s be honest, the timing couldn’t be better, what with Strava riding high on a wave of growth and fresh ideas.
Runna, which only kicked off in 2022, has been on a bit of a tear, ballooning to 180 employees and serving runners in, you guessed it, 180 countries. Here’s the kicker: both apps will keep doing their own thing for the time being, though Strava’s planning to pump some extra muscle into Runna’s team and tools. Bottom line? This deal’s a loud and clear signal that Strava’s dead serious about giving its users more bang for their buck by weaving in services that just make sense together.
