Hold onto your hats, tech enthusiasts! Snapchat has just upped the ante in the augmented reality (AR) game with its latest innovation: generative AI-powered video lenses. Dubbed Video Gen AI Lenses, this feature is set to transform your Snaps with dynamic, AI-generated video effects. But here’s the catch – it’s currently a premium exclusive, available only to Snapchat+ Platinum subscribers at a cool $14.99 per month. 😮
“These new lenses, developed using our proprietary generative video model, bring some of the most advanced AI tools to Snapchatters in a familiar format,” Snap announced, teasing the future of AR.
A Limited but Expanding Selection
For now, the elite club of Snapchat+ Platinum users can enjoy three AI-powered video lenses:
- Raccoon Lens – Adds playful animated raccoons to your videos.
- Fox Lens – Features a lifelike red fox peeking over your shoulder.
- Spring Flowers Lens – Surrounds you with photorealistic blooming flowers, complete with a cinematic zoom-out effect.
Snap promises to roll out new AI video lenses weekly, keeping the content fresh and exciting.
Can Users Create Their Own AI Video Lenses?
The big question on everyone’s mind: Will Snapchat open the doors for users to craft their own generative AI video lenses? With Lens Studio already in play, offering tools to create custom AR lenses using text and image prompts, the potential is sky-high. Plus, an AI-powered assistant is on hand to guide creators through the process.
How Do Snapchat’s AI Video Lenses Work?
Subscribing to Snapchat+ Platinum not only grants access to these futuristic lenses but also offers an ad-free experience and fewer sponsored Snaps. The AI video lenses are front and center in the Lens Carousel, ready to jazz up your front or rear camera recordings. And the best part? You can multitask while the AI works its magic, with the final product saved in Memories for sharing via Stories, Spotlight, or direct messages.
Lenses vs. Filters – What’s the Difference?
Quick refresher: Lenses are AR-powered, adding interactive 3D effects, while Filters are static overlays for color and style adjustments. Snapchat’s lenses come in two flavors: Face Lenses for personal transformations and World Lenses for environmental enhancements. With generative AI in the mix, the possibilities for immersive and personalized AR content are endless.
