It’s almost unusual these days to go a full day without a major company introducing a fresh AI-driven feature that claims to enhance our lives. Today, Amazon has stepped into the spotlight with its latest innovation: “Interests,” a shopping assistant powered by artificial intelligence. This feature enables users to input personalized shopping prompts tailored to their preferences and budget constraints—just in time for Amazon’s Spring Sale.
With “Interests,” shoppers can enter natural-language queries like “Essential brewing accessories for coffee lovers” or “Top natural beauty products for a radiant summer look.” Amazon’s AI then scours its massive inventory, identifying relevant deals, new arrivals, and restocked products that match the request. Given how overwhelming Amazon’s endless sea of products can be, this tool aims to simplify the experience by offering more curated recommendations.
Currently, “Interests” is available to a limited number of users in the US, exclusively through the Amazon mobile app and website. To check if you have access, navigate to the “Me” tab in the app. For those who don’t see it yet, Amazon has confirmed plans to expand the feature to all US users in the coming months.
