In an era where geopolitical tensions and trade wars are reshaping the business landscape, companies find themselves in a constant battle to stay informed and mitigate risks. The unpredictability of such environments has underscored the need for innovative solutions that can keep pace with rapid changes. Enter Hence Global, a London-based startup’s AI-powered tool designed to serve as a business advisor for organizations navigating these turbulent waters.
Matthew Oresman, a managing partner at a global law firm, encapsulates the challenge many face: “We are drowning in trade updates every hour of every day.” It’s a sentiment that resonates across industries, from multinational corporations to NGOs, all grappling with the sheer volume of information and the high cost of traditional consulting services. Hence Global emerges as a beacon of hope, offering a more accessible alternative at $1,500 annually for its base product.
Sean West, CEO and co-founder of Hence AI, envisions the tool as “an AI-powered business advisor that’s riding alongside you.” Built on Palantir’s Foundry and Artificial Intelligence Platform, Hence Global synthesizes data from news headlines, Wikipedia, SEC filings, and more to provide tailored analyses. This enables companies to track risks and receive actionable advice, while service providers can generate meaningful insights for their clients.
The tool’s impact is palpable. For instance, a fictional cryptocurrency company received daily updates on how Trump’s trade war influenced market volatility, affecting Bitcoin and other crypto stocks. “It does the work that a mid-level analyst would have done in my organization,” West notes, highlighting the efficiency gains. Moreover, the system’s ability to contextualize information based on whether a monitored entity is a client, competitor, or supplier adds a layer of sophistication to its analyses.
Feedback from early adopters like Rohitesh Dhawan, CEO of the International Council on Metals and Mining, underscores the tool’s value. Dhawan likens Hence Global to Uber Eats—a service you didn’t know you needed until it made your life easier. For industries deeply affected by public sentiment and policy changes, such as mining, agriculture, and tech, the tool offers a way to stay connected to societal pulses and emerging issues.
Hence Global represents Hence AI’s second product, following Hence Legal, and reflects the startup’s ambition to democratize access to critical business insights. With a team spread across the U.K., Rwanda, the U.S., and the Netherlands, and $5.2 million raised to date, Hence AI is poised for growth. West’s vision is clear: “We’re trying to do big things,” tapping into a market of global players who lack access to expensive advice. In a world where information is both a weapon and a shield, Hence Global offers a way to wield it wisely.
