Hold onto your iPads, folks! 🎉 After what feels like an eternity (since 2010, to be exact), Instagram is reportedly stirring the pot with whispers of a dedicated iPad app. Yes, you heard that right! The social media giant, which once shrugged off iPad users as not worth the hassle, seems to be having a change of heart in 2025. Remember when Insta boss Adam Mosseri claimed there weren’t enough iPad users to justify a native app? Well, times are changing, and so is Instagram’s tune. 😮
According to a sneaky insider chat with The Information, the app is finally in the works. For years, iPad enthusiasts have been stuck with a blown-up iPhone version—a less-than-ideal scenario for a platform built on stunning visuals. It’s 2025, and businesses have known for ages that one-size-fits-all doesn’t cut it, especially when your bread and butter is photo and video content. 📸💻
Why the sudden pivot? It’s no secret that Instagram is eyeing the throne as TikTok faces potential exile in the US. With rumors of a new video-editing app, Instagram is clearly doubling down on its arsenal to capture the spotlight. And let’s not forget Mosseri’s hints at supercharging Instagram’s search features, making it easier to find that perfect post or meme. Because, let’s face it, who doesn’t want their 15 minutes of fame to last a little longer? 🚀
