Hold onto your hats, folks! Instagram is rolling out a sneaky little feature thatās about to make Reels even more interactive. Picture this: Reels locked behind secret codes, accessible only to those who can crack the hint. šµļøāāļø According to reports, this is Metaās latest play to deepen the bond between creators and their fans. Imagine a Reel hinting at “my favorite food,” and only your ride-or-die fans would know itās pizza. š
Testing is already underway on Instagramās Design account, where a Reel was locked with the hint “1st # in the caption.” Spoiler: the answer was “Threads,” unveiling the accountās new Threads profile. This isnāt just fun and gamesābrands could use this to tease new products, and creators might boost engagement through the roof. Or, you know, hide inside jokes from your nosy aunt. š
But hereās the kicker: this might just be a test with no plans for a full rollout. And if it sounds familiar, thatās because it echoes Instagramās Reveal feature, which hides Stories behind DMs. Will this be the next big thing or just another flash in the pan? Only time will tell. ā³
